How much does Impression cost compared to Targeted SEO?

Impression starts from £5,000/month with a 6-month minimum contract. Targeted SEO starts from £1,500/month with a 3-month minimum contract. Both sit in the Mid-market to enterprise (Impression) and SME (Targeted SEO) bands for UK SEO retainers.

Which AI platforms do Impression and Targeted SEO cover?

Impression covers ChatGPT, Gemini, AI Overviews (3 platforms). Targeted SEO covers ChatGPT, AI Overviews (2 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Impression and Targeted SEO specialise in?

Impression works primarily with B2B, Finance, Tech, Retail. Targeted SEO works primarily with Local services, Ecommerce, B2B. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Impression vs Targeted SEO

Q: Which is better for UK businesses, Impression or Targeted SEO?

Neither is universally better. Impression is best for mid-market b2b brands wanting integrated seo + paid + content. Targeted SEO is best for uk smes and local service businesses wanting affordable seo + ai. Choose based on your sector, budget (Impression from £5,000/month vs Targeted SEO from £1,500/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Impression (from £5,000/month, 6-month minimum, 3 AI platforms covered) is best for mid-market b2b brands wanting integrated seo + paid + content. Targeted SEO (from £1,500/month, 3-month minimum, 2 AI platforms covered) is best for uk smes and local service businesses wanting affordable seo + ai. Pick Impression if you prioritise b2b or finance; pick Targeted SEO if you prioritise local services or ecommerce.

Side-by-side

Criterion	Impression	Targeted SEO
Headquarters	Nottingham, UK	Manchester, UK
Founded	2012	2015
Team size	100+	10-20
Starting price	£5,000/mo	£1,500/mo · cheaper
Pricing band	Mid-market to enterprise	SME
Minimum contract	6 months	3 months · shorter
Services	SEO, PPC, Content, Digital PR, AI SEO	SEO, AI SEO, Local SEO
Sector focus	B2B, Finance, Tech, Retail · broader	Local services, Ecommerce, B2B
AI platforms covered	ChatGPT, Gemini, AI Overviews (3) · wider	ChatGPT, AI Overviews (2)
Proprietary tool	—	—
Case studies	20+	10+
Best for	Mid-market B2B brands wanting integrated SEO + paid + content	UK SMEs and local service businesses wanting affordable SEO + AI
Watch out for	Less AI-search-native than purpose-built agencies; broader scope dilutes SEO depth	AI platform coverage narrow; team size caps enterprise capacity

When Impression wins

Pick Impression if your business matches the b2b or finance or tech or retail profile, your monthly budget is comfortable around £5,000, and you want 5 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When Targeted SEO wins

Pick Targeted SEO if your business matches the local services or ecommerce or b2b profile, your monthly budget is comfortable around £1,500, and you want 3 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.