How much does Charle cost compared to Impression?

Charle starts from £3,000/month with a 6-month minimum contract. Impression starts from £5,000/month with a 6-month minimum contract. Both sit in the Mid-market (Charle) and Mid-market to enterprise (Impression) bands for UK SEO retainers.

Which AI platforms do Charle and Impression cover?

Charle covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). Impression covers ChatGPT, Gemini, AI Overviews (3 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Charle and Impression specialise in?

Charle works primarily with Ecommerce, Shopify Plus, DTC. Impression works primarily with B2B, Finance, Tech, Retail. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Charle vs Impression

Q: Which is better for UK businesses, Charle or Impression?

Neither is universally better. Charle is best for shopify and ecommerce brands wanting ai search + technical seo together. Impression is best for mid-market b2b brands wanting integrated seo + paid + content. Choose based on your sector, budget (Charle from £3,000/month vs Impression from £5,000/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Charle (from £3,000/month, 6-month minimum, 4 AI platforms covered) is best for shopify and ecommerce brands wanting ai search + technical seo together. Impression (from £5,000/month, 6-month minimum, 3 AI platforms covered) is best for mid-market b2b brands wanting integrated seo + paid + content. Pick Charle if you prioritise ecommerce or shopify plus; pick Impression if you prioritise b2b or finance.

Side-by-side

Criterion	Charle	Impression
Headquarters	London, UK	Nottingham, UK
Founded	2014	2012
Team size	20-50	100+
Starting price	£3,000/mo · cheaper	£5,000/mo
Pricing band	Mid-market	Mid-market to enterprise
Minimum contract	6 months	6 months
Services	AI SEO, GEO, Shopify, Ecommerce SEO	SEO, PPC, Content, Digital PR, AI SEO
Sector focus	Ecommerce, Shopify Plus, DTC	B2B, Finance, Tech, Retail · broader
AI platforms covered	ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider	ChatGPT, Gemini, AI Overviews (3)
Proprietary tool	—	—
Case studies	10+	20+
Best for	Shopify and ecommerce brands wanting AI search + technical SEO together	Mid-market B2B brands wanting integrated SEO + paid + content
Watch out for	Ecommerce focus may not fit B2B service businesses	Less AI-search-native than purpose-built agencies; broader scope dilutes SEO depth

When Charle wins

Pick Charle if your business matches the ecommerce or shopify plus or dtc profile, your monthly budget is comfortable around £3,000, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When Impression wins

Pick Impression if your business matches the b2b or finance or tech or retail profile, your monthly budget is comfortable around £5,000, and you want 5 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.