How much does Angelfish Marketing cost compared to Charle?

Angelfish Marketing starts from £2,500/month with a 6-month minimum contract. Charle starts from £3,000/month with a 6-month minimum contract. Both sit in the SME to mid-market (Angelfish Marketing) and Mid-market (Charle) bands for UK SEO retainers.

Which AI platforms do Angelfish Marketing and Charle cover?

Angelfish Marketing covers ChatGPT, AI Overviews (2 platforms). Charle covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Angelfish Marketing and Charle specialise in?

Angelfish Marketing works primarily with B2B, Manufacturing, Tech. Charle works primarily with Ecommerce, Shopify Plus, DTC. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Angelfish Marketing vs Charle

Q: Which is better for UK businesses, Angelfish Marketing or Charle?

Neither is universally better. Angelfish Marketing is best for b2b and manufacturing brands wanting seo + inbound content together. Charle is best for shopify and ecommerce brands wanting ai search + technical seo together. Choose based on your sector, budget (Angelfish Marketing from £2,500/month vs Charle from £3,000/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Angelfish Marketing (from £2,500/month, 6-month minimum, 2 AI platforms covered) is best for b2b and manufacturing brands wanting seo + inbound content together. Charle (from £3,000/month, 6-month minimum, 4 AI platforms covered) is best for shopify and ecommerce brands wanting ai search + technical seo together. Pick Angelfish Marketing if you prioritise b2b or manufacturing; pick Charle if you prioritise ecommerce or shopify plus.

Side-by-side

Criterion	Angelfish Marketing	Charle
Headquarters	Cheltenham, UK	London, UK
Founded	2007	2014
Team size	10-20	20-50
Starting price	£2,500/mo · cheaper	£3,000/mo
Pricing band	SME to mid-market	Mid-market
Minimum contract	6 months	6 months
Services	SEO, AI SEO, Content, Inbound	AI SEO, GEO, Shopify, Ecommerce SEO
Sector focus	B2B, Manufacturing, Tech	Ecommerce, Shopify Plus, DTC
AI platforms covered	ChatGPT, AI Overviews (2)	ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider
Proprietary tool	—	—
Case studies	10+	10+
Best for	B2B and manufacturing brands wanting SEO + inbound content together	Shopify and ecommerce brands wanting AI search + technical SEO together
Watch out for	AI platform coverage narrower than specialists; B2C experience limited	Ecommerce focus may not fit B2B service businesses

When Angelfish Marketing wins

Pick Angelfish Marketing if your business matches the b2b or manufacturing or tech profile, your monthly budget is comfortable around £2,500, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When Charle wins

Pick Charle if your business matches the ecommerce or shopify plus or dtc profile, your monthly budget is comfortable around £3,000, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.