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Read our first SEO for Beginners tutorial on What is SEO?
Every month, we publish an SEO Tutorial for Beginners – helping both businesses and webmasters better understand what SEO exactly is, how it works and how to make the right choice when picking an SEO Company.
Interested in SEO? Get a online comparison quote for your campaign from SEO Compare (Start your Quote).
Search Engine Optimisation (SEO) is the process of configuring and editing a website to help it be better understood by Search Engines such as Google, Yahoo & Bing.
SEO Companies offer this process and utilise it as an Internet Marketing Service to help businesses appear effectively on a Search Engine for a particular keyword(s).
How does SEO Work?
Example: ‘John’s Plumbing’ in Nottingham approaches an SEO Company with the goal of appearing on Page 1 of Google UK for the search term ‘Plumber Nottingham’.
‘Plumber Nottingham’ according to said SEO Company has 1,000 Searches on Google UK each month, driving traffic and potential leads to the ‘John’s Plumbing’ website if they appeared on Page 1 of Google.
Search Engine Optimisation as a service can be an invaluable way of marketing any business on the Internet. Potential customers are using the power of a Search Engine to find what they need more than ever before, and SEO can ensure your business is the first one they see.
What is On-Page & Off-Page SEO?
In terms of the technical process, Search Engine Optimisation is usually carried out in two ways, called On-Page Optimisation and Off-Page Optimisation.
On-Page SEO consists of editing a Website’s content, functionality and structure, such as implementing behind-the-scenes tweaks within a websites code and placing references to keywords. Search Engines pay attention to the references of keywords and structure of a website and use this information as a signal in rankings.
Off-Page SEO is essentially made up of Link Building. Search Engines determine a websites rankings by first investigating what a websites content is relevant too, and then secondly if their any other websites on the Internet that certify this fact.
SEO Companies as part of an SEO Service, build links on an ongoing basis that certify that a clients website is relevant to a particular keyword, encouraging a Search Engine to rank the website higher for that keyword over time.
Overall, these techniques are just a small snapshot of the signals a Search Engine uses to determine rankings (Google has stated they use over 200 in particular). In the next blog post, we’ll be looking at On-Page SEO a little more in-depth.
July 7th, 2011 at 2:32 pm
SEO Services in Nottingham are in high demand at 1,900 local searches per month. Lets get ourselves higher on those search engines and make some money!
August 2nd, 2011 at 10:11 am
This is good guide for SEO newbies. In complete SEO campaign, there two main process are necessary. On Page and Off Page SEO process are there. Different SEO strategies are used in complete SEO process of your site.
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March 22nd, 2012 at 11:39 am
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March 30th, 2012 at 5:41 am
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