Blog
AI search news, agency reviews, tool comparisons, data studies, and industry guides. 42 articles and growing.
How AI Search Platforms Classify Query Intent in 2026
Analysis of how ChatGPT, Perplexity and Google AI Overviews classify user intent, and what this means for your AI search optimisation strategy.
Claude AI Search Optimisation: Complete UK Business Guide
How to optimise for Anthropic's Claude AI search. Practical strategies, content tips, and tracking methods for UK businesses in 2026.
Why Your Page Ranks on Google But Isn't Cited in AI Search
Ranking in Google's top 10 no longer guarantees AI citations. The data shows why, and what the query fan-out shift means for UK businesses chasing ChatGPT, Gemini and AI Overview visibility.
How to Optimise Content for AI Overviews in 2026
A practical guide to earning citations in Google's AI Overviews and AI assistants in 2026, grounded in the GEO research and the latest Ahrefs visibility data rather than guesswork.
ChatGPT's SearchGPT Rollout: What UK Businesses Need to Know
OpenAI's SearchGPT feature launches in the UK. Analysis of what this means for AI search optimisation and business visibility strategies.
How to Optimise Seasonal Content for AI Search Platforms in 2026
Learn how to adapt seasonal marketing for ChatGPT, Perplexity and AI Overviews. Practical strategies for Christmas, summer and year-round visibility.
How to Allocate Your AI Search Budget in 2026: A UK Business Guide
Strategic guide to splitting AI search budgets between platforms, tools, and agencies. Includes budget frameworks for different business sizes.
AI Search Traffic: What UK Businesses Can Realistically Expect
An honest guide to AI search referral traffic for UK businesses, grounded in published industry data on volume and conversion quality.
AI Search Platform Changes UK Businesses Should Watch
The categories of platform change (crawler rules, citation display, business tiers) that affect UK AI search visibility, and how to stay ready.
How UK Companies Are Shifting SEO Budgets to AI Search in 2026
Analysis of UK business budget allocation trends as companies shift from traditional SEO to AI search optimisation in 2026.
Business AI Search Subscriptions: What to Look For
How to evaluate a business or team AI search subscription for agencies and professional services, without overpaying.
ChatGPT Canvas and Citations: What UK Businesses Need to Know
ChatGPT's Canvas feature changes how citations appear. Analysis of impact on UK business visibility and practical optimisation steps.
GEO Strategies Beyond Schema - What Works in April 2026
Schema alone is not enough. Entity clarity, citation-ready passages, and cross-platform evidence are what drive GEO results this quarter.
This Week in AI Search - Mid-April 2026
seocompare.co.uk launched, March core update settling, Claude market share growing, UK adoption lag.
AI Search ROI - How the Maths Works
Published data shows AI referral traffic converts several times better than organic. Worked illustrative ROI examples for law firms, B2B SaaS, and ecommerce.
Which AI Platform Recommends Your Industry?
Industry x platform matrix. Averi found only 11% domain overlap between ChatGPT and Perplexity.
Why Every AI SEO Agency Ranks Themselves #1
Most best-of articles are self-promotional. How to spot it and why independent comparison matters.
AI SEO Timeline - What to Expect Month by Month
Realistic expectations from month 1 technical foundations through to month 12 significant visibility.
Google AI Mode vs AI Overviews - What Marketers Need to Know
AI Mode is far more zero-click (~93% vs ~43%). Ahrefs found only ~13.7% citation overlap with AI Overviews.
Sight AI Review - Most Prolific Publisher, But Is the Tool Good?
Sight AI publishes prolifically on AI SEO. But what is their actual tool like?
AI SEO for Education and Universities
Students ask ChatGPT which university to choose. Course schema, faculty profiles, research citations.
AI Search for Franchises and Multi-Location Businesses
Consistent brand entity across 50+ locations. Centralised schema, local GBP, Foursquare.
Agency vs Freelance Consultant vs DIY
Three-way comparison with pricing table. Agency, freelance, or tools - which is right for your budget?
AI SEO for Nonprofits and Charities
When donors ask ChatGPT about your cause, does your charity appear? Free optimisation steps.
AI SEO for Accounting Firms
ICAEW/ACCA credentials in schema, local visibility, YMYL trust signals for accountants.
Otterly AI vs Peec AI vs Scrunch - Head-to-Head
Three-way comparison of dedicated AI visibility trackers. Pricing, platforms, unique features.
Profound vs Evertune vs Amplitude - Enterprise Platforms
Enterprise AI visibility platform comparison. From free (Amplitude) to premium (Profound).
7 AI SEO Mistakes That Kill Your Visibility
Only optimising for Google, blocking crawlers, no schema, vague H1s, ignoring YouTube. Practical fixes.
How to Set Up llms.txt - Complete Guide
What llms.txt is, what to include, where to put it. Honest: SE Ranking found zero correlation with citations.
This Week in AI Search - 8 April 2026
First weekly roundup. Core update settling, Claude growth, Perplexity Publishers, UK basics gap.
How We Evaluate AI Search Agencies
Our 12-criteria scoring framework. Why we publish limitations not just strengths.
Does AI SEO Actually Work? An Honest Assessment
AI traffic converts well per published data, but it takes 3-6 months. When it works, when it does not.
AI SEO Agency Red Flags - What to Watch Out For
8 red flags: guaranteed rankings, no methodology, 12-month lock-in, only optimising for Google.
Healthcare vs Financial Services AI SEO
Both YMYL. CQC vs FCA compliance. How regulated industries differ in AI search approach.
We Added Speakable Schema - Here Is What Happened
Low adoption across the web. What the markup does and a realistic view of what to expect. Implementation guide with code.
AI Search Tool Pricing Comparison - Q2 2026
Full pricing table for 10 tools. What changed since launch. Best value at each budget tier.
10 Questions to Ask Before Hiring an AI Search Agency
Platform coverage, Bing optimisation, case studies, methodology, contracts. Green and red flags.
Google March 2026 Core Update - What Changed
Information Gain scoring enforced and Scaled Content Abuse targeted. What tends to get hit, and what survives.
YouTube Is the Strongest AI Visibility Signal
Ahrefs 75,000-brand study: YouTube mentions correlate 0.737 with AI visibility, the strongest signal tested.
Perplexity Abandons Advertising Entirely
No ads for any users. Revenue sharing with publishers instead. Best referral ratio.
ChatGPT Ads Have Launched
OpenAI launched ads in ChatGPT in Feb 2026 at ~$60 CPM. Free and $8/month users see ads. What it means for organic visibility.
Cloudflare Acquires Astro - What It Means
Markdown for Agents, AI Crawl Control, Live Content Collections. Why we build on Astro.